Ensuring content remains relevant as digital and streaming standards evolve. Is It Worth It?
Learning to calculate CPM (cost per thousand impressions) and tracking success through ROI or ROAS (return on ad spend). Buying Strategies: Upfronts: Buying slots months in advance for major seasons. Remnants: Purchasing unsold inventory at a discount. tv media buying 101
Checklists for pro tips and common mistakes to avoid. Ensuring content remains relevant as digital and streaming
Specific sheets for instructions and tracking metrics. Buying Strategies: Upfronts: Buying slots months in advance
While there isn't a single universal course titled "," several industry guides and toolkits use this name to cover the fundamentals of purchasing broadcast, cable, and streaming ad space. Most reviews and guides highlight the shift from traditional linear TV to data-driven Connected TV (CTV) and Over-The-Top (OTT) platforms. Core Curriculum & Concepts Common topics found in these "101" resources include:
Media Buying 101: The Basics of Media Buying > One Day Agency