Predictably Irrational: The Hidden Forces That ... May 2026

Dan Ariely's Predictably Irrational challenges the assumption of human rationality, demonstrating through behavioral experiments that our illogical choices are systematic and predictable. Key concepts include the decoy effect, the irrational pull of "free" items, the conflict between social and market norms, and the influence of expectations on outcomes. Learn more through a summary on Blinkist .