The most significant shift in the last year has been the industry's transition from resisting AI to forcing cooperation through litigation.
Audiences are increasingly dividing their time between traditional long-form content and immersive, interactive experiences. Media and entertainment outlook | Deloitte Insights
: To increase revenue, companies like Universal and AMC are once again licensing their content to rivals like Netflix, moving away from keeping titles exclusively on their own platforms. Modern Consumption Trends
While the industry faces intensifying competition from tech companies, internal financial dynamics have drawn sharp criticism.
: Hollywood studios, led by Disney, finally took legal action against AI developers like Midjourney to address widespread IP abuse.