General/games ❲NEWEST HANDBOOK❳

: The "growth at all costs" model for mobile games has ended. Studios now focus on monetization efficiency and high lifetime value (LTV) per user rather than raw download volume. Key Technology Trends

Despite the high revenue, the industry is undergoing a severe structural realignment: General/Games

: The global market is projected to surpass $321 billion in 2026, supported by over 3 billion players. In 2025 alone, the market grew by 7%, signaling the start of a new expansion cycle through 2028. : The "growth at all costs" model for mobile games has ended

: While profits hit record highs, approximately 28% to 33% of developers have lost their jobs since 2024. This has led to a climate of "trauma" and distrust among industry professionals. In 2025 alone, the market grew by 7%,

Technology in 2026 has moved from experimental phases to foundational standards: