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Entertainment is shifting from passive watching to active doing through VR/AR and spatial computing, particularly in sports where fans can watch from a first-person "player view". Evolving Business Models

Roughly 60% of streaming now occurs on mobile devices, leading to a rise in "micro-dramas"—episodes designed in vertical formats for 60- to 90-second bursts. Entertainment is shifting from passive watching to active

AI-generated scenes are moving into primetime, enabling faster production but sparking controversy over human authorship and job security. Entertainment is shifting from passive watching to active