Xxxtentacion — - Sad! (music Video)

The song and video achieved massive success, cementing X's legacy in the "emo rap" subgenre.

: The video ends with a message on a scrap of paper: "People change, things change, and me too," reinforcing his desire to leave behind his controversial past for a better future. Commercial and Cultural Impact XXXTENTACION - SAD! (Music Video)

: He interacts with a mysterious, hooded figure known as "Gekyume"—a word X invented meaning a "different state" or "next" universe of thought. This figure acts as a guide, pushing him to "spread love" and "change the overall cycle of energy". The song and video achieved massive success, cementing

: Following its release, "SAD!" jumped over 50 spots to hit No. 1 on the Billboard Hot 100 , making X the first artist to achieve a posthumous No. 1 since The Notorious B.I.G. in 1997. This figure acts as a guide, pushing him

Written and creative-directed by XXXTENTACION (Jahseh Onfroy) before his passing, the video depicts him attending his own funeral. The central conflict arises when his "old self"—representing his troubled past and negative energy—rises from the casket to attack him. Key themes explored in the video include: