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Gyms are highly seasonal, often aligning their biggest promotions with New Year’s resolutions or slow periods.
This is the most popular time to join, accounting for roughly 12% of all annual memberships . While gyms are crowded, they compete heavily for new members by waiving enrollment fees and offering discounted monthly rates. when is the best time to buy a gym membership
Many experts consider this the ultimate "hidden gem" for deals. Sales representatives often have year-end quotas to meet and may be more flexible in negotiating waived fees or adding free personal training sessions to entice you to join before January 1. Gyms are highly seasonal, often aligning their biggest