When Core Values Are Strategic: How The Basic V... Direct

Leaders must publicly own up to moments where they failed to live the values, reinforcing their importance.

Employees who feel their personal values align with their employer are significantly more engaged and productive. 3. Crisis Resilience and Reputation When Core Values Are Strategic: How the Basic V...

A value is only strategic if it costs you money or a client at some point. If you aren't willing to walk away from a deal that violates your values, they aren't strategic—they’re just marketing. Leaders must publicly own up to moments where