The journey doesn't end at the checkout. The buyer evaluates if the product lived up to the hype.
Some buyers care more about style, while others care more about durability. types of buyer decision process
Create content that highlights a problem the user didn't know they had. 2. Information Search (The Deep Dive) The journey doesn't end at the checkout
Follow up with "How-to" guides or customer support to ensure they’re happy. a friend’s new gadget
The consumer has picked a winner. However, two things can still get in the way:
Reading online reviews, forums, or social media. Commercial sources: Visiting websites or looking at ads. 3. Evaluation of Alternatives (The Comparison)
Seeing a cool ad, a friend’s new gadget, or a "Low Battery" notification.