: Platforms like YouTube, Meta, and TikTok are capturing a rising share of consumer attention and spending. Mobile display advertising is a primary driver, often representing more than half of the digital advertising market. Major Industry Trends Entertainment & Media Content Testing - iMotions
: Over-the-top (OTT) spending continues to outpace traditional broadcast, with an expected growth rate significantly higher than standard television advertising.
: This remains one of the most dynamic sectors. E-sports, in particular, has seen rapid growth, with ticket sales previously growing at a CAGR of over 20%.
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