): The safety and security a client feels when sharing difficult or personal information. Self-Orientation (
The authors developed a widely adopted analytical framework to measure an advisor's trustworthiness. It is expressed as a fraction: The Trusted Advisor
): Our actions, dependability, and whether we keep our promises. Intimacy ( ): The safety and security a client feels
): The words we speak, our credentials, and our perceived expertise. Reliability ( and our perceived expertise. Reliability (