The song prominently features traditional instruments: Morin Khuur: A horsehead fiddle with horsehair strings. Tovshuur: A traditional Mongolian guitar. Tumur Khuur: A jaw harp.
It reached #1 on Billboard’s Hard Rock Digital Song Sales in April 2019, making The HU the first Mongolian act to top a Billboard chart. the_hu_wolf_totem_official_music_video
The band uses Khuumii (throat singing) , a style that produces overtones and vibrates the listener's "body" through its raucous, primal quality. It reached #1 on Billboard’s Hard Rock Digital
The cinematography contrasts tradition and modernity, featuring leather-clad men on Harleys riding alongside traditional Mongolian horse riders in the vast steppes. Lyric Meaning & Significance The HU - Wolf Totem (A Mongol Explains The Lyrics) Lyric Meaning & Significance The HU - Wolf
Along with "Yuve Yuve Yu," the video helped the band amass over 100 million views by 2020 and led to a deal with Better Noise Music (formerly Eleven Seven Music).