The most iconic logos—Apple, Nike, Target—are incredibly simple. A great logo should be easily recognizable in a fraction of a second.
A great logo is a shapeshifter. When designing, consider how the mark behaves in different environments: The Guide To Great Logos
Every great logo has one unique element that makes it stick. It could be the hidden arrow in the FedEx logo or the "smile" under the Amazon wordmark. That one clever detail creates a mental "hook" that stays with the viewer. The most iconic logos—Apple
Energy, passion, and hunger (think Fast Food and Entertainment). Green: Growth, health, and nature. 5. Timelessness Over Trends and nature. 5. Timelessness Over Trends