The (e.g., healthcare, e-commerce, local small business) The number of platforms to be managed
: In the United States, the average internal pay for a social media manager is approximately $31.18 per hour (based on an average salary of $64,845) . Rates by Service Type Social Media Marketing Hourly Rates
: While sometimes billed hourly, it is frequently charged as a base fee plus 10%–30% of the total ad spend . The (e
If you'd like to calculate a specific project fee or compare rates for a particular industry: : Rates typically start at $75 per hour
: Managing complex platforms like TikTok (high-volume video) or LinkedIn (specialized B2B) may cost more than basic Facebook/Instagram management .
: Rates typically start at $75 per hour and can exceed $300 per hour for high-end strategy and full-service management .
: Can command $100–$150+ per hour , especially for niche industries like B2B SaaS or technical fields .