The Golden Circle maps to the human brain. The "Why" corresponds to the limbic brain, which controls feelings like trust and loyalty and is responsible for all decision-making.
For a "Why" to be effective, your "Hows" and "Whats" must be consistent with that core belief. Recommended Resources Intreaba-te de ce? - Simon Sinek | Libris.ro Simon Sinek Intreaba-te de ce
Most companies communicate from the outside in (What →right arrow →right arrow The Golden Circle maps to the human brain