The title translates directly to "" or " And then? " which perfectly captures the spirit of the song. Lyrically, the track serves as a bold rejection of societal "protocols" and "fixed ideas".
: The "clip officiel" is noted for its saturated colors, dynamic choreography, and "fashionista" aesthetic, reflecting the urban and street styles mentioned in the lyrics. shym_et_alors_clip_officiel
: Shy'm explicitly references her love for non-conformist styles, mentioning "bow ties" ( nœuds pap' ) and "quirky boyish Derbies" ( derby garçonnes décalées ) as tools for self-expression. The title translates directly to "" or " And then
: The song is a plea for personality and creativity, with Shy'm asking listeners to "talk to me about personality, originality, and ideas". The Official Music Video : The "clip officiel" is noted for its
Released in June 2012, the music video is an essential component of the song's identity, having amassed over on YouTube .