In the Nathan for You episode (Season 2, Episode 3), Nathan Fielder attempts to revolutionize two struggling businesses with high-concept, highly awkward marketing strategies. The Pet Store Strategy: Targeted Grief Marketing
: After the clean, Nathan attempts to act as a matchmaker between the homeowner and one of the forty maids. Episode Highlights [S2E3] Pet Store; Maid Service
: Nathan places a massive tombstone in a local pet cemetery that features a full-sized advertisement for the pet store. In the Nathan for You episode (Season 2,
“I loved the focus group segment lol: "is this soapy water or just plaiiin water?" "...just water" "Just water... woooow, that's sooo interesting!"” Reddit · r/nathanforyou · 11 years ago “I loved the focus group segment lol: "is
: To ensure he comes across as likeable while pitching this "controversial" idea, Nathan holds a focus group in the back of a moving box truck to get feedback on his personality and presentation style. The Maid Service Strategy: The "Turbo" Method
: A house should be cleaned in exactly six minutes .