: The platform has introduced "non-linear" features such as movie ticket sales and video preloading for offline viewing. Russia's RuTube is no match for YouTube - The Spectator
Since late 2020, Rutube has been owned by , a subsidiary of the state-backed energy giant Gazprom. This acquisition marked the beginning of heavy investment intended to make the platform a credible rival to Western services. According to reports from the Atlantic Council , Rutube is now part of a broader "techno-isolationism" trend within Russia. Content and Ecosystem rutube
Despite being roughly the same age as YouTube, Rutube's audience has surged only recently. By early 2026, the platform reported: : The platform has introduced "non-linear" features such
Rutube: The "Russian YouTube" and Its Rise in the Global Digital Shift Rutube has been owned by