Reengineering The Corporation : A Manifesto For... May 2026

: Challenge long-standing assumptions. If a rule doesn't add value to the customer, delete it.

Example: Using a shared database so everyone sees the same data at once, instead of waiting for paper files. ⚠️ Impact and Criticism

: Many firms used "reengineering" as a polite word for mass layoffs. Reengineering the corporation : a manifesto for...

Hammer and Champy viewed Information Technology as an , not just a tool. IT shouldn't just make old processes faster.

: It focused heavily on mechanics and often ignored company culture or employee morale. : Challenge long-standing assumptions

: Instead of passing a file through ten people, give one person or a small team the power to handle the whole process. 🛠️ The Role of Technology

: Don't just automate old ways. Throw the old system away and start with a "clean sheet of paper." ⚠️ Impact and Criticism : Many firms used

: Stop thinking in departments (Sales, HR, IT). Focus on the end-to-end journey of a product or service.