Psychology 101: How To Control, Influence, Mani... May 2026

The increased likelihood of being influenced by those we find attractive or similar to ourselves.

Influence is rarely about force; it is about leveraging cognitive biases and social norms. Robert Cialdini’s six principles of persuasion provide a framework for understanding how individuals are moved to action: The internal obligation to return a favor. Psychology 101: How To Control, Influence, Mani...

Starting with a small, trivial request to increase the likelihood of compliance with a much larger request later. The increased likelihood of being influenced by those

Introduction