is the automated, data-driven process of buying and selling digital advertising space in real-time . Unlike traditional media buying, which relies on manual negotiations and RFPs (Requests for Proposals), programmatic buying uses software, AI, and algorithms to purchase ad impressions in milliseconds based on predefined audience criteria. Core Components
An invite-only auction where high-quality publishers offer premium inventory to a select group of advertisers. programmatic media buying definition
Programmatic Advertising - What It Is and How It Works - Amazon Ads is the automated, data-driven process of buying and