Crystal will share how USPS defined its brand voice, mapped its audiences, and tailored platform strategies to deliver the right message in the right tone—without losing sight of its public service mission. Attendees will gain a blueprint for balancing creativity, clarity, and consistency across a complex digital ecosystem.
During the session, Social Simulator will combine theory and practice, providing a hands-on tabletop scenario that encourages participants to apply misinformation best practices in a realistic simulated crisis. Join us for this detailed exploration of modern misinformation to equip your team with everything they need to navigate the information landscape.
Marie will explore how to set up lightweight systems that fit into your existing workload, so content creation doesn’t feel like another full-time job. You’ll leave with a content idea-tracking template, a plug-and-play post checklist, and a practical one-page social media plan you can use to turn your “Saved” folder into approved posts that engage your community—without burning out.
Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.
Marketing Specialist
Arizona Department of Public Safety Based on the context of the simulation game, version 1
Based on the context of the simulation game, version 1.34+ generally includes features that focus on emergency management, real-time strategy, and emergency call handling.
Ability to play in any city in the world using OpenStreetMap data.
The game requires an internet connection to download maps, but offers offline play afterwards.
Train team members and equip them with tools like bulletproof vests or first-aid kits. Important Information:
If you're a professional that manages your government or public agency’s social media channels, this event is for you!
Based on the context of the simulation game, version 1.34+ generally includes features that focus on emergency management, real-time strategy, and emergency call handling.
Ability to play in any city in the world using OpenStreetMap data.
The game requires an internet connection to download maps, but offers offline play afterwards.
Train team members and equip them with tools like bulletproof vests or first-aid kits. Important Information:
We can customize sponsorship and exhibit opportunities for you to create a company presence at SMSS.
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