Pharrell is rendered as various animated avatars, including a 16-bit version of himself wearing his signature "mountain hat". The video features "simulated gameplay," psychedelic patterns, and an interstellar version of Mount Rushmore featuring Pharrell and Murakami. Production & Themes Pharrell showcases new video for "It Girl"
The music video for Pharrell Williams ' (2014) is an experimental animated short that merges music with contemporary art and gaming culture. Produced by the world-renowned Japanese artist Takashi Murakami , the video takes viewers on a trippy, neon-soaked journey through a variety of digital landscapes. Key Creative Details
It heavily references Japanese anime and retro video games , specifically utilizing 8-bit and 16-bit graphics that evoke the style of classic Nintendo and Sega titles.
The video was produced by Murakami's company, Kaikai Kiki , and directed by the artists Mr. and Fantasista Utamaro .