Penetrate -

: Adding new features to existing products to increase their appeal.

Market penetration is one of four key growth strategies in the Ansoff Matrix : penetrate

: Temporarily lowering prices to attract new customers. : Adding new features to existing products to

A market penetration strategy is a plan used by businesses to increase the market share for their existing products or services within an existing market. This approach focuses on capturing a larger percentage of the Total Addressable Market (TAM) by encouraging current customers to buy more or by winning customers away from competitors. Core Market Penetration Tactics penetrate

: Scaling up advertising and sales efforts to boost brand awareness.