According to Common Sense Media , the show is suitable for . While family-friendly in spirit, it contains:

While it was a massive hit during its early years, critical and audience consensus suggests a significant decline in quality as the seasons progressed.

: Robert Carlyle's portrayal of Rumpelstiltskin (Mr. Gold) and Lana Parrilla's Evil Queen (Regina) are consistently cited as the highlights of the series, even in later, weaker seasons.