Myspace →

MySpace was, perhaps most importantly, a massive discovery hub for indie and emerging artists. Artists like Arctic Monkeys and Panic! At The Disco used the platform to break through, allowing users to discover local scenes and filter music by genre/location.

MySpace fell victim to complacency, failing to adapt to changing user preferences for more streamlined, streamlined social experiences. MYSPACE

Users could highlight their closest friends in a "Top 8" (later "Top 12" or "Top Friends") list, a feature that allowed for social ranking, creating, and sometimes dramatic social hierarchy. MySpace was, perhaps most importantly, a massive discovery