Media Today: An Introduction: To Mass Communication

Discuss how a few massive corporations (e.g., Disney, Comcast) own diverse media outlets.

The role of technology (Convergence and Algorithms).

The business of media (Ownership and Power). Media Today: An Introduction to Mass Communication

How platforms are designed to keep users engaged for as long as possible. 3. Media Literacy in the Age of Misinformation

How companies control everything from production to distribution. 2. The Audience as a Product Discuss how a few massive corporations (e

The shift from broadcasting (reaching everyone) to "narrowcasting" (targeting specific niches).

In the modern landscape, mass communication is no longer a one-way broadcast but a data-driven ecosystem where media conglomerates use digital convergence to blur the lines between content, advertising, and social interaction, necessitating a higher level of consumer media literacy. Key Themes to Include 1. Media Convergence and Conglomeration How platforms are designed to keep users engaged

Define mass communication and the current "digital-first" reality.