Media Buying -

: The "old school" approach where buyers negotiate directly with publishers (like a specific magazine or a large news site) to secure premium, guaranteed placements. Strategic Rules for 2026

is dedicated to pure experimentation with new platforms or emerging tech. media buying

: Using automated technology like Demand-Side Platforms (DSPs) and Real-Time Bidding (RTB) to purchase ads in milliseconds across millions of sites based on specific audience signals. : The "old school" approach where buyers negotiate