Dynamic trend. Due to the new global landscape has brought unpredictability and changes to the entertainment and media industries, Interactive Advertising Bureau Hong Kong 2026 Media & Entertainment Industry Outlook + Key Trends
Revenue is expected to reach US$11 billion by 2026 , with internet advertising growing at a 7.49% CAGR. 2. Dominant Content & Technology Trends maturepornolder
Contrary to the digital-only trend, there is a strong "hunger for offline experiences": Dynamic trend
Remains the largest market, holding approximately 34.7% share (est. US$34.4 billion in 2023). Dominant Content & Technology Trends Contrary to the
Over-the-top (OTT) platforms accounted for over 69.5% of the industry in 2023. As the market saturates, providers are moving toward hybrid monetization (combining subscriptions with ads) and bundling services to reduce consumer churn.
Revenue for live experiences is projected to grow at a 9.6% CAGR through 2027, far outpacing overall consumer revenue growth.
Global box office revenue is expected to reclaim pre-pandemic levels of US$43.0 billion by 2025. 4. Strategic Challenges