Their first attempt at a new name, melonette , was rejected because melons were subject to much higher import tariffs than other berries.
In 1904, , a school principal visiting her missionary sister in China, brought seeds back to New Zealand. They were planted by a farmer named Alexander Allison, and the fruit was initially called the Chinese Gooseberry because locals thought it tasted like a gooseberry. The Rebranding Breakthrough kiwi sweet
During the Cold War, New Zealand exporters like Turners & Growers found it difficult to sell "Chinese" gooseberries in the U.S.. Their first attempt at a new name, melonette
The fruit's transformation into a global icon happened in due to a "marketing nightmare". kiwi sweet