Innovation management involves overseeing the entire lifecycle of an idea—from initial generation and technology development to manufacturing and marketing. It is not merely the "eureka" moment of invention but the subsequent translation of that invention into the economy. Organizations typically adopt one of several strategic stances:
The Synergy of Innovation Management and New Product Development Innovation Management and New Product Development
Aiming for market monopoly through radical technological advancements. Innovation Management and New Product Development
Improving existing products with lower costs or additional features. Innovation Management and New Product Development
Achieving competitive advantage through economies of scale.
NPD transforms abstract innovation into reality through a series of linked, often iterative stages. A standard seven-stage model often guides this process: Google Innovation And New Product Management | UKEssays.com