Used for general customer engagement and updates.

Often used as part of alphanumeric sender IDs (headers) for business and promotional messaging in India. Relevant Information on SMS Suffixes in India

To protect users from fraudulent "Service" messages, the Indian government (via TRAI) has mandated specific suffixes at the end of sender names:

In the context of Indian SMS regulations, suffixes like -S (Service), -T (Transactional), or -G (Government) are now appended to sender IDs to help users verify the intent of a message.

Refers to Indian language support and voice-based services, often related to government initiatives or AI-driven communication tools in India.

Used for messages sent by official government entities.

Used for critical alerts like banking OTPs and booking confirmations.