How To Gain Customers And Increase Profits With... May 2026

“B2B companies aren't often natural-born marketers... This book is a practical, one-stop resource for achieving B2B marketing success. It is heavy on pragmatism and light on theory.” Amazon.com

: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education.

: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing. How to gain customers and increase profits with...

: Building word-of-mouth through industry events and publicizing your subject matter expertise through webinars or workshops.

Beyond the specific book, general business research emphasizes several proven strategies to achieve these goals: “B2B companies aren't often natural-born marketers

Reviewers and business experts often highlight the book's accessibility for those who "wear the marketing hat" by necessity rather than training.

Based on the title provided, you are likely referring to by Lisa Shepherd. : Delivering superior service leads to higher retention

: Shepherd introduces a framework centered on the "Three Cs"— Company , Customers , and Competition —to help businesses find their market sweet spot.