To Buy Amazon Prime Membership As A Gift: How

: Determine the cost of a one-year Prime subscription. As of 2026, the base price is $139, but you must account for local sales tax based on the recipient's location.

The current standard method to gift a Prime membership is to purchase an for the exact amount of a yearly subscription and instruct the recipient to apply it to their membership costs. Standard Method: Gifting via Amazon Gift Card how to buy amazon prime membership as a gift

As of early 2026, Amazon has officially discontinued the program . While some legacy help pages or third-party guides may still mention a "Gift of Prime" landing page, users attempting to use that specific feature are typically met with notices stating it is no longer available or redirected to general gift card options. : Determine the cost of a one-year Prime subscription

Since you can no longer buy a "Prime Gift" product directly, follow these steps to provide a friend or family member with the funds for a subscription: Standard Method: Gifting via Amazon Gift Card As

: Visit the Amazon Gift Card Store and select an Email or Text Message gift card .

They then visit their Prime Membership settings and select the option to for their next renewal or new sign-up.

The recipient must redeem the gift card to their own Amazon account balance.