Half Magic 〈2024-2026〉

The makeup brand , founded by Euphoria ’s lead makeup artist Donni Davy , has recently launched an official Euphoria collection to coincide with the show's season three premiere. This collection is described by Davy as a "love letter" to fans, featuring iconic elements like film stills, script annotations, and shade names that pay homage to the series. Key Collection Details

: Transitions from the vibrant glitters of previous seasons to more muted, emotional looks for Season 3. Half Magic

Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy The makeup brand , founded by Euphoria ’s

Vegan, Cruelty-Free Makeup from Euphoria's Donni Davy – Half Magic. Half Magic Half Magic: Vegan, Cruelty-Free Makeup from Euphoria's Donni

: Launched on April 29, 2026 , at Ulta Beauty and the official Half Magic site .

: Includes a new eyeshadow palette, lip glosses, and face gems in exclusive "Easter egg" colors.

Half Magic was born from the global "#euphoriamakeup" movement to make high-level, creative artistry accessible to everyday users.