Create a "BurgerBoy" companion app (or right-click context menu item) that, when launched, extracts and displays the release_notes.txt or readme.txt from inside BurgerBoy-0.35-win.zip without requiring the user to manually unzip it first.
I can give you more specific advice, like recommending a script to handle it!
A helper script that, when clicking on the zip, offers to extract it to a specific folder, backup version , and move version into place.
Develop a feature that automatically generates a .txt or .json file alongside the zip file whenever version