: It serves as a musical invitation to explore the "extraordinary tourist treasures" of the county, including its natural landscapes and cultural figures like Mihai Eminescu.
The project is noted for its modern approach to folk promotion. It was produced independently by the artists to showcase that Botoșani is a vibrant cultural hub rather than a poor, unattractive zone. The song has become a staple at local festivals and Romanian diaspora events. Fetele din Botoșani - Hai la Botoșani!
The group was formed by three (originally four) young female folk singers from the region who aimed to change the public perception of Botoșani as just "the place where the map is hung in the nail" (a Romanian idiom for a remote area).
: The core members are Iustina Irimia , Lorena Dupu , and Simona Mazăre .
: The official music video was released on November 3, 2017 .
: Within a week of its release, it reached the top 25 trending on YouTube in Romania, a rare feat for traditional folk music.