: By November 2022, the stock bottomed out near $88 per share—a staggering 75% drop from its previous highs. The "Year of Efficiency" Rebound
: Long-term believers who held from the 2012 IPO have seen their initial investment more than quintuple, averaging an annual return of nearly 19% . The Current Narrative (April 2026)
The most dramatic chapter began in February 2022, when Meta suffered the largest single-day market cap loss in history , wiping out over $250 billion in value. fb buy or sell
In 2023, CEO Mark Zuckerberg shifted the narrative from the metaverse to efficiency and AI.
: Investors are now weighing "Margin Compression" (high costs of AI infrastructure) against "Ad-Tech Industrialization" (AI tools that make ads significantly more profitable). Summary of Major Milestones A guide to buying and selling Facebook (Meta) shares : By November 2022, the stock bottomed out
: For the first time, Facebook reported a loss of daily active users, combined with billions being poured into "Reality Labs" (the metaverse) with no immediate return.
: After massive layoffs and a refocus on AI-driven advertising, the stock staged a historic recovery, gaining 194% in 2023 alone . In 2023, CEO Mark Zuckerberg shifted the narrative
: The stock recently hit a 52-week high of $796.25 in August 2025 and is currently trading around $673.