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: It views strategy through two lenses: rigorous economic analysis and the human-centric social and political processes within an organization.
: The "Text & Cases" version is packed with deep-dive illustrations from global companies like Marks & Spencer , providing practical context for complex concepts.
This eighth edition of is a staple for anyone serious about mastering strategic management. Authors Gerry Johnson , Kevan Scholes , and Richard Whittington provide a perfect blend of high-level theory and real-world application through an extensive selection of international case studies . Core Focus Areas