As of early 2026, the video has amassed over 26 million views on the official Elena Kitić YouTube channel .
The song explores themes of urban luxury, confidence, and the "Ghetto Princess" persona—balancing a "street" aesthetic with high-end glamour. The lyrics and visual style emphasize independence and the singer's unique position within the regional music industry. ELENA KITIĆ - PUMA
The track is noted for its blending of modern hip-hop aesthetics with Elena's R&B vocals, a style that earned her the Best Music Video Styling award at the Sneakerville festival in 2020 for her overall body of work. Thematic Summary
The official music video for (Ghetto Princess) by Serbian R&B and pop artist Elena Kitić was released on April 15, 2018 . The track solidified Elena’s presence in the regional Balkan trap and R&B scene, further establishing her signature high-fashion visual style. Production Credits
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