Dunkins (audio) 〈Legit – HACKS〉

In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features:

Below is an informative blog post covering Dunkin's audio-centric marketing and sensory branding. Dunkins (Audio)

By moving into audio, Dunkin’ is adapting to the "on-the-go" lifestyle of its customers. Whether it’s a podcast ad, a custom alarm, or a viral TikTok sound, the goal remains the same: ensuring that even before you take your first sip, you know exactly what "Dunkin’ energy" sounds like. In a unique partnership with the sleep-tech company