It was released through Ministry of Sound and Dumont's own Blasé Boys Club label.
Filmed in Los Angeles, the video stars an actor named Rique as a man suffering from a bizarre medical condition: he has a tape recorder literally lodged inside his torso.
Every time the song plays from the device in his chest, everyone in his immediate vicinity is compelled to break into intense dancing, much to his visible frustration. It was released through Ministry of Sound and
Critics at Record of the Day described it as a blend of early-nineties house stabs with a "chunky, 21st-century low end". Notable Achievements Duke Dumont Feat. A*M*E: Need U (100%) - IMDb
The track by Duke Dumont featuring A M E is a seminal deep house anthem released in March 2013. It served as a breakthrough for Dumont, reaching number one on the UK Singles Chart and receiving a Grammy nomination for Best Dance Recording. Music Video Overview Critics at Record of the Day described it
Directed by , the official video for "Need U (100%)" is celebrated for its quirky and surreal narrative.
The track features the vocals of then-17-year-old British singer A M E (Amy Kabba) and was co-written by the prolific artist MNEK . It served as a breakthrough for Dumont, reaching
Desperate for a normal life, he undergoes surgery to remove the tape recorder. Once removed, he finally stops the music, leaving the surrounding dancers confused and disappointed. Song Production & Collaboration