Copy, Copy, Copy: How To Do Smarter Marketing B... < Full Version >

: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs.

: The book features examples from diverse fields including the British Olympic Cycling Team, Great Ormond Street Hospital, and pop culture icons like Elvis and Shakespeare to demonstrate that "copying to greatness" is a universal human trait. Availability and Pricing Copy, Copy, Copy: How to Do Smarter Marketing b...

The book is available in multiple formats for those looking to implement these strategies: How to Do Smarter Marketing by Using Other People's Ideas : Earls advocates for looking "far away" (at

: Identifies the nature of the decision-making process in each quadrant. : Plots whether a choice is informed/uninformed and

: Plots whether a choice is informed/uninformed and independent/social.

: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster.

: He distinguishes between "slavish" repetition (Tight Copying), which fails to innovate, and "Loose Copying," which allows for the error and variation necessary to create something better than the original.