Advertising: Buying Television

Local businesses can now target specific cities or even ZIP codes through platforms like MNTN Performance TV . 3. Choose Your Inventory Mix

Driving immediate actions like website visits or online sales by tying CTV to digital performance tactics. buying television advertising

Television advertising is no longer just about broad demographics and expensive primetime slots. In 2026, the landscape has evolved into a sophisticated blend of traditional "linear" reach and the digital precision of . With US TV ad spending projected to reach $84 billion in 2025—including $33.35 billion specifically in CTV—the goal is now to manage "converged television" across broadcast, cable, and streaming. 1. Define Your Objectives and KPIs Local businesses can now target specific cities or