: A mattress may have an "original" price of $3,000 but a wholesale cost of only $500–$700, allowing the store to offer a "free" second unit while still making a profit.
Industry experts warn that significant markups often fund these "free" offers. buy one get one free mattress
Retailers use BOGO offers to move specific stock or increase the total "basket size" of a sale. : A mattress may have an "original" price