: BOGO forces a higher unit movement. Instead of buying one chocolate bar, the consumer takes two, effectively increasing the brand's presence in the household. Consumer Benefits and Considerations
: High-visibility BOGO offers on popular candy can act as "loss leaders," drawing customers into the store where they are likely to purchase other full-priced items.
Retailers and manufacturers use BOGO candy offers for several strategic reasons: buy one get one free candy
: A genuine BOGO offer should be half the price of two units when compared to their individual full price.
: Most BOGO offers apply to the item of equal or lesser value. Additionally, many retailers, such as Hot Topic or major grocers, may restrict these deals from being combined with other coupons or rewards programs. Where to Find BOGO Candy Offers : BOGO forces a higher unit movement
: For items like candy that may be nearing their expiration date, stores use BOGO to quickly move stock rather than letting it go to waste.
From a shopper's perspective, these deals can be highly cost-effective, but they require a bit of scrutiny: Retailers and manufacturers use BOGO candy offers for
Why "Buy One Get One Free" Is Usually A Bad Deal - Wisebread