Baby boomers now account for the highest travel volume in the U.S., with an average annual spend of $7,700 on vacations and "adventure travel".
Many are returning to school or joining community clubs for intellectual fulfillment, often choosing creative outlets like pottery, memoirs, and jewelry-making. Lifestyle and Wellness Shifts bigtits mature
The "mature" demographic is shifting from passive consumption to an active, purposeful lifestyle. This is reflected in significant spending and market growth: Baby boomers now account for the highest travel