Historically, the event was anchored by the "Big Three"——whose press conferences became legendary for their high-stakes competition [15, 20, 22].
E3, formerly the world's premier video game trade show, has officially come to an end after nearly 30 years [27, 30]. The event, which began in 1995, served as the primary stage for major industry announcements, hardware reveals, and massive physical exhibits [11, 17, 36]. Following several years of cancellations and a brief digital-only shift, the Entertainment Software Association (ESA) discontinued E3 in late 2023, citing the rise of publisher-specific showcases and new ways for companies to reach fans directly [30, 36]. The End of an Era: Remembering the Magic of E3 big e3
: Maintaining massive physical booths became an "expensive farce" for many developers who could now release trailers online at a fraction of the cost [5]. Historically, the event was anchored by the "Big