We’ve moved past heavy matte foundations. The goal now is —a finish that is neither fully dewy nor fully matte, but blurred and hazy. The Hero: Serum-infused tints.
Beauty tech is shrinking. We are seeing a massive surge in . beauty and cosmetics
Pocket-sized LED light therapy devices and microcurrent tools that "snatch" the face before makeup application. We’ve moved past heavy matte foundations
Reducing the need for high-coverage concealer by treating the skin's canvas daily. Beauty tech is shrinking
"Underpainting" (applying bronzer and blush under a thin layer of skin tint) to make the color look like it’s coming from the blood vessels, not the brush. 2. The Return of "Indie Sleaze" Eyes
The "Clean Girl" aesthetic has shifted into something more textured and expressive: . It’s less about hiding "flaws" and more about using cosmetics as an extension of your mood.
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