: Why middle-class internet users consume these videos as a form of "cultural tourism" or "ironic consumption." Conclusion
: The paper discusses how the specific phonetic quality of Ankara slang becomes a tool for "othering" or "celebrating" local identities. : Why middle-class internet users consume these videos
This paper explores the digital metamorphosis of Ayhan Koç, a figure from the Ankara-based street culture, into a cornerstone of Turkish internet memes through the "Bu Gay Mi Remix Gardassss Uzun Versiyon." By analyzing the intersection of "Angara" (Ankara) dialectical identity and the "Benekli Ayhan" persona, this study examines how fragmented, aggressive linguistic snippets—such as the phrase "Gardaşşş" and the questioning of identity—are recontextualized into rhythmic electronic dance music (remixes). We argue that these remixes function as a form of "digital neighborhood" (mahalle) preservation, where local slang is globalized through TikTok and YouTube, often blurring the lines between irony, satire, and the reinforcement of hyper-masculine stereotypes. 1. The Anatomy of a Meme: Who is Ayhan Koç? 2. Musical Recontextualization (The Remix)
: The specific phrase "Bu Gay mi?" (Is this gay?) and his use of "Gardaş" (Brother/Friend) serve as linguistic markers that are both abrasive and, in a digital context, comedic. 2. Musical Recontextualization (The Remix) in a digital context